ChateauLooey

This is one of the most interesting shoots I've done in my life. The client runs a business selling cardboard homes (ChateauLooey) that cover up the litter box. "Hide unsightly litter boxes with a charming lightweight, durable litter box cover made of heavy grade corrugated box material."

The client wants to revamp their current web site, with new designs and new pictures. The 6 cardboard homes look really great in person... beach home, cottage home, brick home, etc. However, the web site doesn't do justice. The assignment is to make each home standout, with style. The client also would like to use their cat Wooster as the model. I quoted 3 hours on-site+ editing, and it was pretty much a spot on estimate! In short, it was 30 minutes product-shot setup (backdrop, stand, umbrella, lighting), 1.5 hour shoot behind the backdrop, and the remaining hour in a real home environment. Wooster had a tendency to run out, but it was easy to place him inside the cardboard box, and he would sniff around, walk out, walk around, etc. during which I had precious seconds to take pictures before he ran elsewhere.

Here's the video I created for the client which will be placed on their website:

It was a pretty pleasant shoot. No animals were injured. Including the photographer.

P.S. The new design with new pictures and a video should be out in a month or two. Special thanks to Christine and Redseed Media for giving me the opportunity.